Meyer's

Mrs. Meyer's makes cleaning products formulated with essential oils and thoughtfully chosen natural ingredients. The primary goal of this project was to give them a visual and strategic refresh that better aligns with their vision of promoting kindness and compassion in the world, in the form of a proposed campaign idea. STRATEGY / INSIGHTS: - The brand must shift its narrative from merely being "clean" to being aspirational and luxurious without losing its core values of simplicity and accessibility. - The focus on nature-inspired scents like lavender and basil transform cleaning into a sensory, enjoyable experience. - Capture multiple sensory touch-points — vision, sound, smell, etc.